Context:

Steve Rinella references this book while discussing the media fascination with flathead noodling. He describes it as a book about how Southern culture still exists in the US and as an exploration of Southern culture. The discussion was comparing the past trend of noodling coverage to the current trend of urban rat hunting coverage.

Context:

Steve discusses this book by a Southern writer (he calls him 'Bricard Builder' but appears to be referring to Roy Blount Jr.) that popularized noodling for flathead catfish. The book brought the practice to public attention and made people want to try it. Steve also mentions the author wrote a profile on bull riders that compared communities in Nevada with Park Slope, Brooklyn.